Connected Packaging Market Size, Share, Trends, Growth Opportunities and Competitive Outlook 2029
Connected Packaging Market Size, Share, Trends, Growth Opportunities and Competitive Outlook 2029
Blog Article
"Global Connected Packaging Market – Industry Trends and Forecast to 2029
Global Connected Packaging Market, By Technology Used (Active Packaging, Interactive Packaging, Intelligent packaging), End-User (Food, Beverages, Healthcare, Personal Care, Others), Country (U.S., copyright, Mexico, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia- Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, UAE, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2029.
Connected packaging market is expected to gain market growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses the market to grow at a CAGR of 7.4% in the above-mentioned forecast period.
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Connected packaging is basically a carrier that connects the products with electronic devices and helps to read the product by providing it with a unique id which would be different for each product. It contains technology that connects the products with sensors, tags and codes.
**Segments**
- **By Technology**: The connected packaging market can be segmented based on technology into RFID (Radio Frequency Identification), NFC (Near-Field Communication), QR codes, and others. RFID technology is widely used for tracking and authenticating products in supply chain management, while NFC enables communication between devices in close proximity, making it suitable for interactive marketing campaigns. QR codes are commonly used for providing detailed product information and enhancing customer engagement.
- **By Application**: In terms of application, the connected packaging market can be segmented into food & beverage, pharmaceuticals, personal care, electronics, and others. The food & beverage industry is increasingly adopting connected packaging solutions to ensure product safety, traceability, and authenticity. In the pharmaceutical sector, connected packaging helps in monitoring patient adherence to medication and detecting copyright drugs.
- **By Connectivity**: The market can also be segmented by connectivity type, including Bluetooth, Wi-Fi, cellular, and others. Bluetooth-enabled connected packaging allows real-time communication between products and smartphones, enhancing user experience and brand engagement. Wi-Fi connectivity offers broader coverage and higher data transfer speeds, making it suitable for applications requiring seamless connectivity.
**Market Players**
- **Avery Dennison Corporation**: A key player in the connected packaging market, Avery Dennison offers RFID and NFC solutions to enable brands to connect with consumers and provide unique product experiences. The company's expertise in labeling and packaging solutions has positioned it as a leading provider of connected packaging technology.
- **Thinfilm Electronics**: Thinfilm Electronics specializes in NFC technology for smart packaging applications, enabling brands to deliver personalized content, secure authentication, and product tracking capabilities. The company's innovative solutions cater to the growing demand for interactive and intelligent packaging solutions.
- **Digimarc Corporation**: Digimarc Corporation provides digital watermarking technology for connected packaging, allowing brands to embed imperceptible codes on packaging materials for enhanced product traceability and consumer engagement. The company's solutions offer advanced anti-counterfeiting features and seamless integration with existing packagingThe connected packaging market is experiencing significant growth and transformation driven by advancements in technology and the increasing demand for interactive and intelligent packaging solutions across various industries. The segmentation of the market by technology highlights key methods of connectivity and communication that are revolutionizing the way products are tracked, authenticated, and marketed. RFID technology is critical for supply chain management, enabling seamless tracking and authentication of products throughout the distribution process. NFC technology, on the other hand, facilitates close-range communication between devices, making it ideal for interactive marketing campaigns and enhancing customer engagement. QR codes play a vital role in providing detailed product information and fostering consumer interaction, further adding value to the overall packaging experience.
From an application perspective, the connected packaging market is diversified across industries such as food & beverage, pharmaceuticals, personal care, electronics, and more. The adoption of connected packaging solutions in the food & beverage industry is driven by the need to ensure product safety, traceability, and authenticity. Pharmaceutical companies leverage connected packaging to monitor patient adherence to medication and combat the rising issue of copyright drugs in the market. The versatility of connected packaging applications across different sectors underscores its potential to revolutionize traditional packaging practices and enhance consumer experiences through technology-driven solutions.
Connectivity type is another crucial segmentation factor in the connected packaging market, with options such as Bluetooth, Wi-Fi, cellular, and others playing a significant role in enabling real-time communication and data transfer capabilities. Bluetooth-enabled connected packaging enhances user experience by facilitating direct communication between products and smartphones, enabling brands to deliver personalized content and engage with consumers in innovative ways. Wi-Fi connectivity offers broader coverage and faster data transfer speeds, making it well-suited for applications that require seamless connectivity and real-time information sharing. The diverse range of connectivity options available further underscores the adaptability and scalability of connected packaging solutions in meeting the evolving needs of the market.
Key market players such as Avery Dennison Corporation, Thinfilm Electronics, and Digimarc Corporation are driving innovation and shaping the trajectory of the connected packaging market through their**Segments**
- **By Technology**: The connected packaging market is segmented based on technology into RFID, NFC, QR codes, and others. RFID technology is essential for tracking and authenticating products in supply chains, while NFC enables close-range communication between devices for interactive marketing. QR codes are commonly used for providing detailed product information.
- **By Application**: The market is segmented into food & beverage, pharmaceuticals, personal care, electronics, and others. Connected packaging is increasingly adopted in the food & beverage industry for safety and traceability. In pharmaceuticals, it aids in monitoring patient adherence and detecting copyright drugs.
- **By Connectivity**: Segmented by Bluetooth, Wi-Fi, cellular, and others. Bluetooth allows real-time communication between products and smartphones, enhancing user experience. Wi-Fi offers broad coverage and high data transfer speeds, suitable for seamless connectivity.
**Market Players**
- **Avery Dennison Corporation**: Key player offering RFID and NFC solutions for consumer engagement.
- **Thinfilm Electronics**: Specializes in NFC technology for smart packaging applications.
- **Digimarc Corporation**: Provides digital watermarking technology for enhanced product traceability.
The connected packaging market is rapidly expanding due to technological advancements and the growing demand for intelligent packaging solutions. Market segmentation by technology reveals the diverse methods of connectivity revolutionizing product tracking and marketing. RFID is crucial for supply chain management, NFC enhances customer engagement, and QR codes provide detailed product information. Across industries like food & beverage and pharmaceuticals, connected packaging
Core Objective of Connected Packaging Market:
Every firm in the Connected Packaging Market has objectives but this market research report focus on the crucial objectives, so you can analysis about competition, future market, new products, and informative data that can raise your sales volume exponentially.
- Size of the Connected Packaging Market and growth rate factors.
- Important changes in the future Connected Packaging Market.
- Top worldwide competitors of the Market.
- Scope and product outlook of Connected Packaging Market.
- Developing regions with potential growth in the future.
- Tough Challenges and risk faced in Market.
- Global Connected Packaging top manufacturers profile and sales statistics.
Highlights of TOC:
Chapter 1: Market overview
Chapter 2: Global Connected Packaging Market
Chapter 3: Regional analysis of the Global Connected Packaging Market industry
Chapter 4: Connected Packaging Market segmentation based on types and applications
Chapter 5: Revenue analysis based on types and applications
Chapter 6: Market share
Chapter 7: Competitive Landscape
Chapter 8: Drivers, Restraints, Challenges, and Opportunities
Chapter 9: Gross Margin and Price Analysis
Regional Analysis for Connected Packaging Market:
- APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
- Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
- North America (U.S., copyright, and Mexico)
- South America (Brazil, Chile, Argentina, Rest of South America)
- MEA (Saudi Arabia, UAE, South Africa)
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